How to future-proof your business in a digital world driven by AI

Sophie Ryan • 26 February 2026

When AI delivers 70% of the work, the competitive edge lives in the final 30%.

The real question we should be asking ourselves is:

ARE YOU BUILDING THE 30% THAT AI CAN’T?

This is where judgement, influence, reputation, taste and accountability show up.

So what does the 30% look like? This is what matters most when we talk about future-proofing your business. We need to start, or continue, to invest in ourselves in order to stay ahead of the game.

Personal Branding (PB)

This is your reputation, your voice and value, that only you can bring. This makes you more memorable and trusted. Trust is your currency. In short, this is YOU.

Intellectual Property (IP)

These are your unique ideas, processes, creations and stories. This is your differentiator or your USP. Again, in short, this is YOU.

Problem Solving

Lean into the what, when, where and why. If this isn't your strength, begin to "learn to learn" to improve your problem solving skills. Remembering that AI is great at given general suggestions, but the context is what people can bring to the table.

Solutions

We can add that human touch by making issues relatable, we know how to read a room, for example. AI is strong with giving ideas but it can't decipher emotions, reactions and so on.

Accountability

By adding ownership to deliverables, this becomes invaluable, more so that any bot!

Persuasion

We build trust, empathy, credibility and reputation - we can tell the stories and close the deals. Use AI to generate the data, but use your influence to grow the business.

Combined, these are just some of the ways that you can future-proof yourself and your business. And to remember, that just because AI can do something, it doesn't always mean it is the right thing to do. This is where being human wins hands down!

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